MARKETING
SERVICES

By putting a little thought into your marketing activities, we will make sure you get the best returns for your budget. We know all those things like 'target market' and 'brand positioning', but rather than charge you to hear us say them, we think about them and use our conclusions to advise on the most effective way of implementing your sales and marketing strategy.

We have plenty of experience in both on and off line marketing, and keep our clients happy by making sure marketing activities are both beneficial and measurable.

Search Engine Marketing

The days of snake oil sellers are numbered. It is widely accepted that there are harsh penalities for trying to fiddle the major search engines, and that a well built, search engine optimised site is the way to long term success. In the short term, pay per click campaigns through Adwords and Yahoo! Search Marketing (formerly Overture) are worth considering. In both these cases, we are able to research and advise on your best approach.

Direct Marketing

It's amazing the number of clients who approach us wanting internet related work, which after a little investigation, would be better considering traditional forms of marketing. Very often, they already have postal databases to hand, and campaigns involving promotional goods may be more appropriate - not an easy objective to fulfil by email. Just because we have "internet" in our name doesn't mean we don't know when there are better solutions.

Email Marketing

Now then, where do we start. Email marketing has come such a long way. The free bit of advice is to try and grow your own database, rather than buying one in - response rates are much, much better. Depending on your aims, email marketing responses can be improved by the use of targetted, impacting html emails and personalisation. Its normally better to send a specific offer with a strong graphical design based on data captured earlier that ensures it's relevent to the user. Think anniversaries, or tax year ends. Bombarding people with constant and irrelevent emails is the quickest way to ensure they unsubscribe, and you don't want that.

By managing campaigns properly, we can not only ensure better returns and lower attrition, we can report on exactly who, how and why people respond with more analysis than you could possibly want to show your boss to justify the campaign.

Viral Marketing

Viral Marketing can be very exciting, or very boring if it dies on day one. We would only recommend this for B2C campaigns, and even better if the target market is worldwide. One of our most successful campaigns resulted in over 1 million hits to the target website in a month, and over 3,500 subscriptions to the e-newsletter.

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